I don't remember when or where I read my first copy of Ebony Magazine. It was surely sometime in the late 1950s, though. How would I have found a copy in my segregated world of Virginia Beach, Virginia back then? It wasn't until 1959 that the schools in nearby Norfolk where integrated and then just barely. I grew up in a white Southern world with little knowledge of black people beyond their roles as cooks and maids. It's almost impossible to describe the effect of a background like that. No, it is impossible.
In any case, somehow I got my hands on a copy of Ebony. (I later subscribed.) Now, I would venture to say that most white people never read Ebony in the 1950s and 1960s and probably still don't. It was really Life Magazine for black people. It was, basically, a way to show all aspects of black life in America, from the heralded high achievers to the everyday ordinary man and woman. It had an agenda, and that was to always show the positive side of black life in America. It didn't shy away from speaking up about civil rights, but that wasn't its main purpose, at least as I saw it.
Later, I even read Succeeding Against the Odds, the autobiography of Ebony's founder, John H. Johnson. It's good. By the way, when Johnson learned that 12% of his readers were white, he wasn't especially pleased. "I want to be king of the black hill," he said, "not the mixed hill." Sorry, Mr. Johnson! I'm staying!
Looking into Ebony for me was like taking a trip to a foreign land. It was absolutely transfixing. Why? Because I saw black men and women, black families, doing the same things my family did. I had never seen that before. I saw black people in advertisements--with no white people. I saw them getting on airplanes, drinking Ballentine's Scotch, using Listerine, buying Goodyear Tires, ordering a Bell Telephone, using a GE hairdryer. Only someone who grew up in the segregated South as I did would understand how powerful this was.
But there were many more stories that didn't make the national news, the stories of a high school baseball coach, a stock car driver, a construction foreman, a ballet instructor, the head of a reform school. My favorite department was "Speaking of People." It was a section that featured small but significant successes of ordinary people. This, more than anything, made a permanent impression on me. Here you had people who were just ordinary folks, doing well at what they did in just about every way you could imagine. I loved that part of the magazine.
Only drawback: Ebony had a disappointing recipe/cooking section, "A Date with a Dish". It was like many of the other cooking sections in magazines of that era, and that was the problem. With such an amazing tradition to draw from, the dishes were incredibly bland and ordinary. I knew how good it could be! It continued that way far into the era of Gourmet Magazine. Alas!